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New ideas about new ideas : insights on creativity from the world's leading innovators

Author: Shira P White; G Patton Wright
Publisher: London : Financial Times Prentice Hall, 2002.
Edition/Format:   Print book : EnglishView all editions and formats

Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons and biotech visionary Henri Termeer, the authors explore the exhilarating process of generating new ideas and  Read more...


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Genre/Form: Interviews
Document Type: Book
All Authors / Contributors: Shira P White; G Patton Wright
ISBN: 027366168X 9780273661689
OCLC Number: 49044926
Description: xv, 336 pages : illustrations, portraits ; 21 cm
Contents: Introduction Sizzling Spaces: Making Innovation Happen 1. Spark Soup: Where Innovation Begins 2. Bubbling Sparks: New Approaches to Idea Development 3. Bargaining with the Future: The Valuation Struggle 4. Going Live: Bringing New Ideas to Life 5. Integrated Circuitry: Mechanisms of Innovation Action 6. Rocket Design: Innovating Organization 7. Making an Apple Pie: Beyond the Organization AppendixNotesIn New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. What makes some people and organizations more creative than others? How do they channel their creative impulses into productive projects? How do they sustain their creative edge when resources are scarce?Drawing from hundreds of interviews with the world's most creative people (from innovative leaders at companies such as Palm, Corning, AOL, and Progressive Insurance to genius architect Frank Gehry, technology oracle Nathan Myrhvold, performance artist Laurie Anderson, and biotech visionary Henri Termeer, as well as her own extensive experience as an innovation management consultant and artist, White offers many surprising insights.
Responsibility: Shira P. White with G. Patton Wright.


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"New Ideas" has an inspirational quality to it, but not in a crass "lose 10 pounds in five days" way. ... No one can put innovation in a bottle, but we can keep learning about how to do it better. Read more...

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