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The new influencers : a marketer's guide to the new social media

Author: Paul Gillin
Publisher: Fresno, Calif. : Quill Driver Books, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Paul Gillin
ISBN: 9781884956942 1884956947
OCLC Number: 262886085
Notes: Originally published in 2007.
Description: xviii, 236 p. : ill. ; 23 cm.
Contents: The origins of social media --
From chaos, structure --
Enthusiasts --
Influencer profile--the gadget king --
Measures of influence --
Corporate conversations --
Influencer profile--the corporate renegade --
Small is beautiful --
Putting "public" back into public relations --
Influencer profile--the marketer --
The talkers --
Influencer profile--the sound man --
Tools of the trade --
Influencer profile--the toolmaker --
Going viral --
Influencer profile--the guerilla --
Next steps.
Responsibility: Paul Gillin.

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