skip to content
The new influencers : a marketer's guide to the new social media Preview this item
ClosePreview this item
Checking...

The new influencers : a marketer's guide to the new social media

Author: Paul Gillin
Publisher: Fresno, Calif. : Quill Driver Books, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Paul Gillin
ISBN: 9781884956942 1884956947
OCLC Number: 262886085
Notes: Originally published in 2007.
Description: xviii, 236 pages : illustrations ; 23 cm
Contents: The origins of social media --
From chaos, structure --
Enthusiasts --
Influencer profile--the gadget king --
Measures of influence --
Corporate conversations --
Influencer profile--the corporate renegade --
Small is beautiful --
Putting "public" back into public relations --
Influencer profile--the marketer --
The talkers --
Influencer profile--the sound man --
Tools of the trade --
Influencer profile--the toolmaker --
Going viral --
Influencer profile--the guerilla --
Next steps.
Responsibility: Paul Gillin.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (7)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/262886085> # The new influencers : a marketer's guide to the new social media
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "262886085" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/308199318#Place/fresno_calif> ; # Fresno, Calif.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://id.worldcat.org/fast/975994> ; # Interactive marketing
    schema:about <http://id.worldcat.org/fast/885533> ; # Customer relations
    schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
    schema:about <http://id.loc.gov/authorities/subjects/sh2010003028> ; # Marketing--Blogs
    schema:about <http://dewey.info/class/658.872/e22/> ;
    schema:about <http://id.worldcat.org/fast/1751616> ; # Marketing--Blogs
    schema:about <http://dewey.info/class/658.8/a14/> ;
    schema:about <http://id.worldcat.org/fast/1767769> ; # Social media--Economic aspects
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2009" ;
    schema:creator <http://viaf.org/viaf/9291000> ; # Paul Gillin
    schema:datePublished "2009" ;
    schema:description "The origins of social media -- From chaos, structure -- Enthusiasts -- Influencer profile--the gadget king -- Measures of influence -- Corporate conversations -- Influencer profile--the corporate renegade -- Small is beautiful -- Putting "public" back into public relations -- Influencer profile--the marketer -- The talkers -- Influencer profile--the sound man -- Tools of the trade -- Influencer profile--the toolmaker -- Going viral -- Influencer profile--the guerilla -- Next steps."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/308199318> ;
    schema:inLanguage "en" ;
    schema:name "The new influencers : a marketer's guide to the new social media"@en ;
    schema:productID "262886085" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/262886085#PublicationEvent/fresno_calif_quill_driver_books_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/308199318#Agent/quill_driver_books> ; # Quill Driver Books
    schema:workExample <http://worldcat.org/isbn/9781884956942> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/262886085> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/308199318#Agent/quill_driver_books> # Quill Driver Books
    a bgn:Agent ;
    schema:name "Quill Driver Books" ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Place/fresno_calif> # Fresno, Calif.
    a schema:Place ;
    schema:name "Fresno, Calif." ;
    .

<http://id.loc.gov/authorities/subjects/sh2010003028> # Marketing--Blogs
    a schema:Intangible ;
    schema:name "Marketing--Blogs"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/1751616> # Marketing--Blogs
    a schema:Intangible ;
    schema:name "Marketing--Blogs"@en ;
    .

<http://id.worldcat.org/fast/1767769> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/885533> # Customer relations
    a schema:Intangible ;
    schema:name "Customer relations"@en ;
    .

<http://id.worldcat.org/fast/975994> # Interactive marketing
    a schema:Intangible ;
    schema:name "Interactive marketing"@en ;
    .

<http://viaf.org/viaf/9291000> # Paul Gillin
    a schema:Person ;
    schema:familyName "Gillin" ;
    schema:givenName "Paul" ;
    schema:name "Paul Gillin" ;
    .

<http://worldcat.org/isbn/9781884956942>
    a schema:ProductModel ;
    schema:isbn "1884956947" ;
    schema:isbn "9781884956942" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.