skip to content
The new influencers : a marketer's guide to the new social media Preview this item
ClosePreview this item
Checking...

The new influencers : a marketer's guide to the new social media

Author: Paul Gillin
Publisher: Sanger, CA : Quill Driver Books/Word Dancer Press, ©2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Gillin
ISBN: 1884956653 9781884956652
OCLC Number: 82772588
Description: xvi, 236 p. : ill. ; 25 cm.
Contents: Foreword --
Acknowledgments --
Introduction --
How to use this book --
1. The origins of social media --
2. From chaos, structure --
3. Enthusiasts --
Influencer profile --
the gadget king --
4. Measures of influence --
5. Corporate conversations --
Influencer profile --
the corporate renegade --
6. Small is beautiful --
7. Putting "public" back into public relations --
Influencer profile --
the marketer --
8. The talkers --
Influencer profile --
the sound man --
9. Tools of the trade --
Influencer profile --
the toolmaker --
10. Going viral --
Influencer profile --
the guerilla --
11. Next steps --
Appendix A : The numbers --
Appendix B : Leveraging technology --
Glossary --
Index --
About the author.
Responsibility: Paul Gillin.
More information:

Abstract:

"Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (20)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/82772588>
library:oclcnum"82772588"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
rdf:typeschema:MediaObject
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:copyrightYear"2007"
schema:creator
schema:datePublished"2007"
schema:description""Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/308199318>
schema:inLanguage"en"
schema:name"The new influencers : a marketer's guide to the new social media"@en
schema:numberOfPages"236"
schema:publication
schema:publisher
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.