skip to content
The new influencers : a marketer's guide to the new social media Preview this item
ClosePreview this item
Checking...

The new influencers : a marketer's guide to the new social media

Author: Paul Gillin
Publisher: Sanger, CA : Quill Driver Books/Word Dancer Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Gillin
ISBN: 1884956653 9781884956652
OCLC Number: 82772588
Description: xvi, 236 pages : illustrations ; 25 cm
Contents: Foreword --
Acknowledgments --
Introduction --
How to use this book --
1. The origins of social media --
2. From chaos, structure --
3. Enthusiasts --
Influencer profile --
the gadget king --
4. Measures of influence --
5. Corporate conversations --
Influencer profile --
the corporate renegade --
6. Small is beautiful --
7. Putting "public" back into public relations --
Influencer profile --
the marketer --
8. The talkers --
Influencer profile --
the sound man --
9. Tools of the trade --
Influencer profile --
the toolmaker --
10. Going viral --
Influencer profile --
the guerilla --
11. Next steps --
Appendix A : The numbers --
Appendix B : Leveraging technology --
Glossary --
Index --
About the author.
Responsibility: Paul Gillin.
More information:

Abstract:

"Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (20)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/82772588> # The new influencers : a marketer's guide to the new social media
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "82772588" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/308199318#Place/sanger_ca> ; # Sanger, CA
   schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/308199318#Topic/marketing_interactif> ; # Marketing interactif
   schema:about <http://id.worldcat.org/fast/885533> ; # Customer relations
   schema:about <http://id.worldcat.org/fast/1751616> ; # Marketing--Blogs
   schema:about <http://dewey.info/class/658.872/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/308199318#Topic/technische_vernieuwing> ; # Technische vernieuwing
   schema:about <http://id.worldcat.org/fast/1767769> ; # Social media--Economic aspects
   schema:about <http://id.worldcat.org/fast/975994> ; # Interactive marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/308199318#Topic/marketing_blogues> ; # Marketing--Blogues
   schema:about <http://id.loc.gov/authorities/subjects/sh2010003028> ; # Marketing--Blogs
   schema:about <http://experiment.worldcat.org/entity/work/data/308199318#Topic/relations_avec_la_clientele> ; # Relations avec la clientèle
   schema:about <http://experiment.worldcat.org/entity/work/data/308199318#Topic/medias_sociaux_aspect_economique> ; # Médias sociaux--Aspect économique
   schema:about <http://experiment.worldcat.org/entity/work/data/308199318#Topic/marketing> ; # Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2007" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/308199318#Person/gillin_paul> ; # Paul Gillin
   schema:datePublished "2007" ;
   schema:description ""Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/308199318> ;
   schema:inLanguage "en" ;
   schema:name "The new influencers : a marketer's guide to the new social media"@en ;
   schema:productID "82772588" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/82772588#PublicationEvent/sanger_ca_quill_driver_books_word_dancer_press_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/308199318#Agent/quill_driver_books_word_dancer_press> ; # Quill Driver Books/Word Dancer Press
   schema:url <http://catdir.loc.gov/catdir/toc/ecip0710/2007001613.html> ;
   schema:workExample <http://worldcat.org/isbn/9781884956652> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/82772588> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/308199318#Agent/quill_driver_books_word_dancer_press> # Quill Driver Books/Word Dancer Press
    a bgn:Agent ;
   schema:name "Quill Driver Books/Word Dancer Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Person/gillin_paul> # Paul Gillin
    a schema:Person ;
   schema:familyName "Gillin" ;
   schema:givenName "Paul" ;
   schema:name "Paul Gillin" ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Topic/marketing_blogues> # Marketing--Blogues
    a schema:Intangible ;
   schema:name "Marketing--Blogues"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Topic/marketing_interactif> # Marketing interactif
    a schema:Intangible ;
   schema:name "Marketing interactif"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Topic/medias_sociaux_aspect_economique> # Médias sociaux--Aspect économique
    a schema:Intangible ;
   schema:name "Médias sociaux--Aspect économique"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Topic/relations_avec_la_clientele> # Relations avec la clientèle
    a schema:Intangible ;
   schema:name "Relations avec la clientèle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/308199318#Topic/technische_vernieuwing> # Technische vernieuwing
    a schema:Intangible ;
   schema:name "Technische vernieuwing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010003028> # Marketing--Blogs
    a schema:Intangible ;
   schema:name "Marketing--Blogs"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
   schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/1751616> # Marketing--Blogs
    a schema:Intangible ;
   schema:name "Marketing--Blogs"@en ;
    .

<http://id.worldcat.org/fast/1767769> # Social media--Economic aspects
    a schema:Intangible ;
   schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/885533> # Customer relations
    a schema:Intangible ;
   schema:name "Customer relations"@en ;
    .

<http://id.worldcat.org/fast/975994> # Interactive marketing
    a schema:Intangible ;
   schema:name "Interactive marketing"@en ;
    .

<http://worldcat.org/isbn/9781884956652>
    a schema:ProductModel ;
   schema:isbn "1884956653" ;
   schema:isbn "9781884956652" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.