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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/82772588 Title: The new influencers : a marketer's guide to the new social media Author: Paul Gillin Publisher: Sanger, CA : Quill Driver Books/Word Dancer Press, ©2007. ISBN/ISSN: 1884956653 9781884956652 OCLC:82772588

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The new influencers : a marketer's guide to the new social media

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The new influencers : a marketer's guide to the new social media

Author:	Paul Gillin
Publisher:	Sanger, CA : Quill Driver Books/Word Dancer Press, ©2007.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Paul Gillin Find more information about:
ISBN:	1884956653 9781884956652
OCLC Number:	82772588
Description:	xvi, 236 p. : ill. ; 25 cm.
Contents:	Foreword -- Acknowledgments -- Introduction -- How to use this book -- 1. The origins of social media -- 2. From chaos, structure -- 3. Enthusiasts -- Influencer profile -- the gadget king -- 4. Measures of influence -- 5. Corporate conversations -- Influencer profile -- the corporate renegade -- 6. Small is beautiful -- 7. Putting "public" back into public relations -- Influencer profile -- the marketer -- 8. The talkers -- Influencer profile -- the sound man -- 9. Tools of the trade -- Influencer profile -- the toolmaker -- 10. Going viral -- Influencer profile -- the guerilla -- 11. Next steps -- Appendix A : The numbers -- Appendix B : Leveraging technology -- Glossary -- Index -- About the author.
Responsibility:	Paul Gillin.
More information:	Table of contents only Publisher description

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