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The new influencers : a marketer's guide to the new social media

Author: Paul Gillin
Publisher: Sanger, CA : Quill Driver Books/Word Dancer Press, ©2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Gillin
ISBN: 1884956653 9781884956652
OCLC Number: 82772588
Description: xvi, 236 p. : ill. ; 25 cm.
Contents: Foreword --
Acknowledgments --
Introduction --
How to use this book --
1. The origins of social media --
2. From chaos, structure --
3. Enthusiasts --
Influencer profile --
the gadget king --
4. Measures of influence --
5. Corporate conversations --
Influencer profile --
the corporate renegade --
6. Small is beautiful --
7. Putting "public" back into public relations --
Influencer profile --
the marketer --
8. The talkers --
Influencer profile --
the sound man --
9. Tools of the trade --
Influencer profile --
the toolmaker --
10. Going viral --
Influencer profile --
the guerilla --
11. Next steps --
Appendix A : The numbers --
Appendix B : Leveraging technology --
Glossary --
Index --
About the author.
Responsibility: Paul Gillin.
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