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The new influencers : a marketer's guide to the new social media

Author: Paul Gillin
Publisher: Sanger, CA : Quill Driver Books/Word Dancer Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Gillin
ISBN: 1884956653 9781884956652
OCLC Number: 82772588
Description: xvi, 236 pages : illustrations ; 25 cm
Contents: Foreword --
Acknowledgments --
Introduction --
How to use this book --
1. The origins of social media --
2. From chaos, structure --
3. Enthusiasts --
Influencer profile --
the gadget king --
4. Measures of influence --
5. Corporate conversations --
Influencer profile --
the corporate renegade --
6. Small is beautiful --
7. Putting "public" back into public relations --
Influencer profile --
the marketer --
8. The talkers --
Influencer profile --
the sound man --
9. Tools of the trade --
Influencer profile --
the toolmaker --
10. Going viral --
Influencer profile --
the guerilla --
11. Next steps --
Appendix A : The numbers --
Appendix B : Leveraging technology --
Glossary --
Index --
About the author.
Responsibility: Paul Gillin.
More information:

Abstract:

"Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description.

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