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The new intellectual property of health : beyond plain packaging

Author: David Byrne; Alberto Alemanno; Enrico Bonadio
Publisher: Cheltenham, UK : Edward Elgar Pub., 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods. The key goods examined are tobacco, alcohol, food, and pharmaceuticals. Chapters focusing on both distinct policy areas and specific country examples serve to unearth the inherent  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
New intellectual property of health.
Cheltenham, UK : Edward Elgar Pub., 2016
(OCoLC)953708779
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Byrne; Alberto Alemanno; Enrico Bonadio
ISBN: 9781784718794 1784718793
OCLC Number: 959605429
Notes: Contributors include: A. Alemanno, J. Blum, E. Bonadio, I. Calboli, I. Carreno, M. Chon, M. Davison, M. Elsmore, M.T. Fujiye, E. Laurenza, A. Marsoof, A. Mitchell, V. Vadi.
Description: 1 online resource
Contents: Introduction: setting the scene / Alberto Alemanno and Enrico Bonadio --
Part 1: legal and policy issues --
1. Unpack the pack: plain packaging and other standardization requirements in the light of behavioural sciences / Alberto Alemanno --
2. On the nature of trademark rights: does trademark registration confer positive or negative rights? / Enrico Bonadio --
3. Trademarks, tobacco, health --
brokerage by fundamental rights? / Matthew Elsmore --
4. Trademarks in the pharmaceutical sector: the dynamic between brands, proprietary names and labelling regulation / Jeremy Blum --
5. The interface between nutrition and health claims and EU trademark law / Ignacio Carreño and Eugenia Costanza Laurenza --
Part II adjudicating the new intellectual property of health --
6. Plain packaging of tobacco products and the WTO challenge / Mark Davison --
7. Challenges in achieving public health objectives through product labelling regulation: reflections on Sri Lankan trademark and constitutional law / Althaf Marsoof --
8. Tobacco packaging measures affecting intellectual property protection under international investment law: the claims against Uruguay and Australia / Andrew Mitchell --
9. Investment disputes, pharmaceutical patents and health-related goods / Valentina Vadi --
Part III reinventing the intellectual property of health --
10. Leveraging certification marks for public health / Margaret Chon With Maria Therese Fujiye --
11. Terroir and public health: can geographical indications of origin promote 'healthy' products? / Irene Calboli --
12. Patents as a tool to encourage the production of healthier food / Enrico Bonadio.
Responsibility: [edited by] Alberto Alemanno, Enrico Bonadio ; foreword by David Byrne.

Abstract:

This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising  Read more...

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`A welcome and timely contribution to the increasingly heated debate in the crucial area at the intersection between intellectual property and public health. A must read for practitioners as well as Read more...

 
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