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New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings

Author: Ronald C Curhan; American Marketing Association.
Publisher: [Chicago] : American Marketing Association, [1975]
Series: Series (American Marketing Association), no. 36.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Congrès
Additional Physical Format: Online version:
American Marketing Association.
New marketing for social and economic progress and Marketing's contributions to the firm and to the society.
[Chicago] : American Marketing Association, [1975]
(OCoLC)776619063
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Ronald C Curhan; American Marketing Association.
OCLC Number: 1363604
Notes: Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland.
Description: xxix, 720 pages : illustrations ; 28 cm.
Series Title: Series (American Marketing Association), no. 36.
Responsibility: edited by Ronald C. Curhan.

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