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New media and popular imagination : launching radio, television, and digital media in the United States

Author: William Boddy
Publisher: Oxford ; New York : Oxford University Press, 2004.
Series: Oxford television studies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"New Media and Popular Imagination offers a highly original account of the ways in which successive means of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Boddy, William, 1953-
New media and popular imagination.
Oxford ; New York : Oxford University Press, 2004
(DLC) 2004302992
(OCoLC)56383576
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William Boddy
ISBN: 1280904151 9781280904158 9786610904150 6610904154
OCLC Number: 802298869
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (x, 172 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: 1. Cinema and wireless in turn of the century popular imagination --
2. Wireless nation : defining radio as a domestic technology --
3. The amateur, the housewife, and the salesroom floor : promoting post-war US television --
4. US television abroad 1960/1990 : market power and national introspection --
5. 'Mission number one is to kill TV' : remaking the domestic television apparatus in the 1990s --
6. Weather porn and the battle for eyeballs : the transition to digital broadcasting in the USA and the UK --
7. Redefining the home screen : the case of the digital video recorder --
8. Marketers strike back : virtual advertising --
9. How God watches television : early responses to digital television --
10. High tech in a falling market : interactivity and advertising form in contemporary US television --
11. 'Too easy, too cheap and too fast to control' : intellectual property battles in digital television.
Series Title: Oxford television studies.
Responsibility: William Boddy.
More information:

Abstract:

Offers an account of the ways in which successive media of electronic communication have been anticipated, debated, and taken up in the twentieth-century United States. Illuminating both the  Read more...

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A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and Read more...

 
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Primary Entity

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