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New media and public relations

Author: Sandra C Duhé
Publisher: New York : Peter Lang, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume  Read more...
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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
New media and public relations.
New York : Peter Lang, ©2007
(OCoLC)607821539
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sandra C Duhé
ISBN: 0820488011 9780820488011 1433101246 9781433101243
OCLC Number: 70877850
Description: xiv, 472 pages : illustrations ; 26 cm
Contents: Introduction / Katie Delahaye Paine --
Dimensions of public relations: moving beyond traditional public relations models / Bey-Ling Sha --
A structurationist approach to the life cycle of internet publics and public participation / Zoraida R. Cozier and Diane F. Witmer --
From personal and interpersonal influence to impersonal influence: a role for media and legitimacy in relationship management / Jennifer L. Bartlett --
Public relations and complexity thinking in the age of transparency / Sandra C. Duhé --
Minority opinions go public: implications for online issues management and the spiral of silence / Damion Waymer --
New technologies in the formation of personal and public relations: social capital and social media / Vincent Hazleton, Jill Harrison-Rexrode, and William R. Kennan --
The untamed blog: public relations asset or liability? / Kathleen M. Long [and others] --
The wiki factor: a study of reputation management / Marcia Watson Distaso, Marcus Messner, and Don W. Stacks --
Digital public relations: online reputation management / Idil Cakim --
Relationship building in an internet age: how organizations use web sites to communicate ethics, image, and social responsibility / Debra A. Worley --
The public relations web site experience: online relationship management / Mihaela Vorvoreanu --
Consumer empowerment through the web: how internet contagions can increase stakeholder power / W. Timothy Coombs and Sherry J. Holladay --
Saving Disney: activating publics through the internet / Sarah bonewits feldner and Rebecca J. Meisenbach --
The internet as a site of resistance: the case of the Narmada Bachao Andolan / Mohan J. Dutta and Mahuya Pal --
The determination of the success of organizational relationship management through network structure: the attac case / Romy Fröhlich and Jeffrey Wimmer --
Creating a dream, changing reality: a Brazilian web site as a public relations tool for social change / Maria de Fátima Oliveira --
Engendering the Arabic internet: modern challenges in the information society / Mahmoud Eid --
Fraud talk: how banks use online efforts to fight phishing / Cassandra Imfeld, Glenn W. Scott, and Glen Feighery --
Public relations meets marketing online: an exploratory study of biotech small- to medium-sized enterprises / Calin Gurau --
Building the nonprofit organization-donor relationship online: the increasing importance of E-philanthropy / Richard D. Waters --
Buildings relationships through interactivity: a cocreational model for museum public relations / Jordi Xifra --
Going green: using computer-mediated public relations to communicate environmental causes / Ric Jensen --
Internet-mediated public relations and the news media: the importance of the internet in Danish public relations practice / Nete Nørgaard Kristensen --
Web sights: images of diversity on college and university home pages / Brigitta R. Brunner and Mary Helen Brown --
Relationship Management and online communication with children / Denise Bortree --
Hazards, outrage, and affected publics: crisis communication in the internet age / Kenneth A. Lachlan and Patric R. Spence --
Communicating during terrorist threats and acts through crisis communication centers / Juliann C. Scholl [and others] --
Crisis communication evolves in response to new public engagement constructs in educational settings and beyond / Barbara S. Gainey --
Balancing traditional channels of public relations with new media technologies in crisis communication: the case of a catholic college / Melissa K. Gibson Hancox and Anthony C. Peyronel --
The American Red Cross and media use during Hurricane Katrina / Liese L. Hutchison --
Using mediated communication channels in a crisis: American airlines' employee crisis response to the 9/11 attack / Joe Downing.
Responsibility: Sandra C. Duhé, editor.
More information:

Abstract:

"From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication."--Publisher's website.

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