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New media and public relations

Author: Sandra C Duhé
Publisher: New York : Peter Lang, ©2012.
Edition/Format:   Print book : English : 2nd edView all editions and formats

Captures how the global adoption of social media in these years has changed the way organizations and the public relate to one another. In this title, scholars provide insights into how emerging  Read more...


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Document Type: Book
All Authors / Contributors: Sandra C Duhé
ISBN: 9781433116278 1433116278 9781453905562 1453905561 9781433116285 1433116286
OCLC Number: 768728953
Description: xxvi, 371 pages : illustrations ; 26 cm
Contents: Sandra Duhé: Editor's Note --
Sandra Duhé: Introduction: A Thematic Analysis of 30 Years of Public Relations Literature Addressing the Potential and Pitfalls of New Media --
Sandra Duhé: Overview --
Chiara Valentini/Dean Kruckeberg: New Media Versus Social Media: A Conceptualization of Their Meanings, Uses, and Implications for Public Relations --
Jennifer L. Bartlett/George Bartlett: Kaleidoscopes and Contradictions: The Legitimacy of Social Media for Public Relations --
W. Timothy Coombs/Sherry J. Holladay: Internet Contagion Theory 2.0: How Internet Communication Channels Empower Stakeholders --
Donnalyn Pompper/David Crider: New Media and Symmetry-Conservation Duality: As Viewed Through the Legal/Public Relations Counselor Relationship Lens --
Betsy A. Hays/Douglas J. Swanson: Using Reverse and Traditional Mentoring to Develop New Media Skills and Maintain Social Order in the Public Relations Workplace --
Eunseong Kim/Terri L. Johnson: Social Media in Public Relations Practice: Early Adopters Discuss Use and Challenges of Measurement --
Donna Z. Davis: Engaging the Disengaged in Virtual Worlds: Online Gaming as Public Relations Strategy --
Sandra Duhé: Overview --
Tina McCorkindale: Follow Me or Be My Friend: How Organizations are Using Twitter and Facebook to Build Relationships and to Communicate Transparently and Authentically --
Linjuan Rita Men/Wan-Hsiu Sunny Tsai: How Companies Cultivate Relationships with Publics on Social Network Sites: Evidence from China and the United States --
Romy Fröhlich/Clarissa Schöller: Online Brand Communities: New Public Relations Challenges Through Social Media --
Carol Ames: Entertainment Public Relations: Engagement with Celebrity, Film, and TV Brands Through Online and Social Media --
Alexander V. Laskin: Social Media and Investor Relations --
Sandra Duhé: Overview --
Jordi Xifra: New Media and Public Diplomacy in Network Society: Applying Manuel Castells' Sociology to Public Relations --
Brooke Fisher Liu/Rowena L. Briones: New Media, Public Relations, and Terrorism Resilience --
Mahmoud Eid/Derek Antoine: Political Marketing in Canada: A Utilitarian Use of Facebook --
Yi Luo: Demystifying Social Media Use and Public Relations Practice in China --
Sandra Duhé: Overview --
Sarah Merritt/Lauren Lawson/Dale Mackey/Richard D. Waters: If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Nonprofit Blogosphere --
Kati Tusinski Berg/Sarah Bonewits Feldner: The World is a ... Network: Social Media and Cause Networks in the Girl Effect Movement --
Denise Bortree/Xue Dou: The Role of Proximity in Advocacy Communication: A Study of Twitter Posts of Sierra Club Groups --
Brooke Weberling/Richard D. Waters/Natalie T.J. Tindall: The Role of Text Messaging in Public Relations: Testing the Situational Theory of Publics for Mobile-Giving Campaigns --
Dedria Givens-Carroll: Gimme That Ole Tyme Religion in a New Fangled Way: Faiths Connect, Build Relationships via Facebook --
Sandra Duhé: Overview --
Lucinda L. Austin: Framing Health Through Social Media: A Web Analysis of the U.S. Centers for Disease Control and Prevention's Use of Social Media --
Jeong-Nam Kim/Kelly Vibber: Networked Sociability and Cybercoping: The Effects of Enabled Personal Networks and Enhanced Health Outcomes Among Chronic Health Problem Solvers --
Sandra Duhé: Overview --
Daradirek Ekachai/David L. Brinker, Jr.: University Social Media Policies: A Content Analysis Study --
Chang Wan Woo/Wonjun Chung: Social Media in Relationship-Building Among Collegiate Sports Organizations: A Test of Relationship Cultivation Strategies --
Sandra Duhé: Overview --
Brooke Fisher Liu/Yan Jin/Lucinda L. Austin/Melissa Janoske: The Social-Mediated Crisis Communication Model: Guidelines for Effective Crisis Management in a Changing Media Landscape --
W. Timothy Coombs: The Emergence of the Paracrisis: Definition and Implication for Crisis Management --
Joe R. Downing/Mark A. Casteel: "What's Going on?" Issues and Challenges Involved in Communicating Crisis Events on College campuses --
Barbara S. Gainey: What's Your Status? A Study of New Media Communication by the Public Sector in Crisis Response --
Ronald Lee Carr/Cornelius B. Pratt/Irene Carolina Herrera: Social Media for Crisis Communication on Japan's 2011 Tohoku Earthquake: A Critical Textual Analysis --
Marcia W. DiStaso/Marcus Messner/Don W. Stacks: The Wiki Crisis: BP's Deepwater Horizon Spill on Wikipedia --
Jinbong Choi: Crisis Communication Through Twitter: An Analysis of BP's Response to the Deepwater Horizon Disaster. Editor's Note / Sandra Duhé --
Introduction : A thematic analysis of 30 years of public relations literature addressing the potential and pitfalls of new media / Sandra Duhé --
Part I : The big picture : contemporary theory and thinking in new media --
Overview / Sandra Duhé --
New media versus social media : a conceptualization of their meanings, uses, and implications for public relations / Chiara Valentini and Dean Kruckeberg --
Kaleidoscopes and contradictions : the legitimacy of social media for public relations / Jennifer L. Bartlett and George Bartlett --
Internet contagion theory 2.0 : how internet communication channels empower stakeholders / W. Timothy Coombs and Sherry J. Holladay --
New media and symmetry-conservation duality : as viewed through the legal/public relations counselor relationship lens / Donnalyn Pompper and David Crider --
Using reverse and traditional mentoring to develop new media skills and maintain social order in the public relations workplace / Betsy A. Hays and Douglas J. Swanson --
Social media in public relations practice : early adopters discuss use and challenges of measurement / Eunseong Kim and Terri L. Johnson --
Engaging the disengaged in virtual worlds : online gaming as public relations strategy / Donna Z. Davis. Part II : Corporate applications --
Overview / Sandra Duhé --
Follow me or be my friend : how organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically / Tina McCorkindale --
How companies cultivate relationships with publics on social network sites : evidence from China and the United States / Linjuan Rita Men and Wan-Hsiu Sunny Tsai --
Online brand communities : new public relations challenges through social media / Romy Fröhlich and Clarissa Schöller --
Entertainment public relations : engagement with celebrity, film, and tv brands through online and social media / Carol Ames --
Social media and investor relations / Alexander V. Laskin --
Part III : Political applications and governmental impacts --
Overview / Sandra Duhé --
New media and public diplomacy in network society : applying Manuel Castells' sociology to public relations / Jordi Xifra --
New media, public relations, and terrorism resilience / Brooke Fisher Liu and Rowena L. Briones --
Political marketing in Canada : a utilitarian use of Facebook / Mahmoud Eid and Derek Antoine --
Demystifying social media use and public relations practice in China / Yi Luo. Part IV : Nonprofit, philanthropic, and fundraising applications --
Overview / Sandra Duhé --
If you blog it, they will come : examining the role of dialogue and connectivity in the nonprofit blogosphere / Sarah Merritt, Lauren Lawson, Dale Mackey and Richard D. Waters --
The world is a ... network : social media and cause networks in the Girl Effect movement / Kati Tusinski Berg and Sarah Bonewits Feldner --
The role of proximity in advocacy communication : a study of Twitter posts of Sierra Club groups / Denise Bortree and Xue Dou --
The role of text messaging in public relations : testing the situational theory of publics for mobile-giving campaigns / Brooke Weberling, Richard D. Waters, and Natalie T.J. Tindall --
Gimme that ole tyme religion in a new fangled way : faiths connect, build relationships via Facebook / Dedria Givens-Carroll --
Part V : Health applications / Sandra Duhé: Overview --
Framing health through social media : a web analysis of the U.S. Centers for Disease Control and Prevention's use of social media / Lucinda L. Austin --
Networked sociability and cybercoping : the effects of enabled personal networks and enhanced health outcomes among chronic health problem solvers / Jeong-Nam Kim and Kelly Vibber --
Part VI : University applications --
Overview / Sandra Duhé --
University social media policies : a content analysis study / Daradirek Ekachai and David L. Brinker, Jr --
Social media in relationship-building among collegiate sports organizations : a test of relationship cultivation strategies / Chang Wan Woo and Wonjun Chung. Part VII : Crisis communication --
Overview / Sandra Duhé --
The social-mediated crisis communication model : guidelines for effective crisis management in a changing media landscape / Brooke Fisher Liu, Yan Jin, Lucinda L. Austin and Melissa Janoske --
The emergence of the paracrisis : definition and implication for crisis management / W. Timothy Coombs --
"What's going on?" issues and challenges involved in communicating crisis events on college campuses / Joe R. Downing and Mark A. Casteel --
What's your status? a study of new media communication by the public sector in crisis response / Barbara S. Gainey --
Social media for crisis communication on Japan's 2011 Tohoku earthquake: a critical textual analysis / Ronald Lee Carr, Cornelius B. Pratt, and Irene Carolina Herrera --
The Wiki crisis : BP's Deepwater Horizon Spill on Wikipedia / Marcia W. DiStaso, Marcus Messner and Don W. Stacks --
Crisis communication through Twitter : an analysis of BP's response to the Deepwater Horizon disaster / Jinbong Choi --
References --
Contributors --
Responsibility: edited by Sandra C. Duhé.


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