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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/14266752 Title: New perspectives on political advertising Author: Lynda Lee Kaid; Dan D Nimmo; Keith R Sanders Publisher: Carbondale : Southern Illinois University Press, ©1986. ISBN/ISSN: 0809312646 9780809312641 OCLC:14266752

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New perspectives on political advertising

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New perspectives on political advertising

Author:	Lynda Lee Kaid; Dan D Nimmo; Keith R Sanders
Publisher:	Carbondale : Southern Illinois University Press, ©1986.
Series:	Political communication yearbook (Unnumbered)
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: New perspectives on political advertising. Carbondale : Southern Illinois University Press, c1986 (OCoLC)558655726
Document Type:	Book
All Authors / Contributors:	Lynda Lee Kaid; Dan D Nimmo; Keith R Sanders Find more information about:
ISBN:	0809312646 9780809312641
OCLC Number:	14266752
Description:	xxvi, 370 p. : ill. ; 25 cm.
Contents:	Introduction / Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders -- The evolution of political advertising in America / Kathleen Hall Jamieson -- An analysis of presidential television commercials, 1952-1984 / L. Patrick Devlin -- Fighting back : American political parties take to the airwaves / Barry Kolar -- Corporate advocacy advertising as political communication / George Dionisopoulos -- The televised political spot advertisement : its structure, content, and role in the political system / Leonard Shyles -- Political advertising and the meaning of elections / Richard Joslyn -- Elements of videostyle : candidate presentation through television advertising / Lynda Lee Kaid and Dorothy K. Davidson -- Political commercials and candidate image : the effect can be substantial / Donald T. Cundy -- Candidate image formation : the role of information processing / Gina Garramone -- Hidden myths in televised political advertising : an illustration / Dan Nimmo and Arthur J. Felsberg -- Uses and perceptions of political television : an application of Q-technique / Michael Mansfield and Katherine Hale -- The contagion from the Right : the Americanization of British political advertising / Karen S. Johnson and Camille Elebash -- Political advertising in Australia : a dynamic force meets a resilient object / Helen O'Neil and Stephen Mills.
Series Title:	Political communication yearbook (Unnumbered)
Responsibility:	edited by Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders.
More information:	Publisher description

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