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New product development for dummies

Author: Robin Karol; Beebe Nelson
Publisher: Indianapolis, IN : Wiley Pub., ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Discover how to develop your NPD strategy; generate ideas for products and services; understand what your customers really want; keep projects on track; have effective cross-functional teams; collaborate with global partners.
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Genre/Form: Einführung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robin Karol; Beebe Nelson
ISBN: 9780470117705 0470117702
OCLC Number: 82671803
Notes: Includes index.
Description: xxii, 357 pages : illustrations ; 24 cm
Contents: Foreword. Introduction. Part I: The Basics of New Product Development. Chapter 1: It Takes a Company. Chapter 2: What Are You Developing, and Why? Chapter 3: Defining Your Product Strategy. Part II: Charting the Ocean of Opportunity for New Products. Chapter 4: What Do Your Customers Really Want? Chapter 5: Turning Your Company into an Idea Factory. Chapter 6: Picking Winners and Losing Losers. Chapter 7: Making the Most of Technology. Chapter 8: Focusing Your NPD Efforts. Part III: Navigating the River of Product Development. Chapter 9: One Foot in Front of the Other: The Product Development Process. Chapter 10: Organizing the NPD Troops. Chapter 11: Managing Your Corporation's NPD Resources. Chapter 12: Using Reviews to Keep Projects on Track. Chapter 13: Launching Products for Market Success. Part IV: New Challenges in Product Development. Chapter 14: Developing Products in the Digital Age. Chapter 15: Product Development Goes Global. Chapter 16: Choose Your Partner! Partners in Product Development. Part V: The Part of Tens. Chapter 17: Ten Ideas on Ways to Test Your New Products. Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts. Appendix: Business Case Outline. Index.
Responsibility: by Robin Karol and Beebe Nelson.
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Abstract:

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even  Read more...

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