skip to content
New products management Preview this item
ClosePreview this item
Checking...

New products management

Author: Charles Merle Crawford; C Anthony Di Benedetto
Publisher: Boston [u.a.] : Irwin/McGraw-Hill, ©2000.
Series: Irwin/McGraw-Hill series in marketing.
Edition/Format:   Print book : English : 6. edView all editions and formats
Summary:

This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles Merle Crawford; C Anthony Di Benedetto
ISBN: 0070275521 9780070275522 0071175164 9780071175166
OCLC Number: 246083867
Description: xxv, 534 p. : graph. Darst ; 24 cm.
Contents: Part 1 Overview and opportunity identification/selection: the menu; the new products process; opportunity identification and selection - strategic planning for new products. Part 2 Concept generation: preparation and alternatives; problem-based ideation; analytical attribute approaches - introduction and perceptual mapping; analytical attribute approaches - trade-off analysis and qualitative techniques. Part 3 Concept/project evaluation: the concept evaluation system; concept testing; the full screen; sales forecasting and financial analysis; product protocol. Part 4 Development: design; development team management; special issues in development; product use testing. Part 5 Launch: strategic launch planning; implementation of the strategic plan; market testing - pseudo sales methods; market testing continued -controlled sales and full sale; launch management; public policy issues; appendices.
Series Title: Irwin/McGraw-Hill series in marketing.
Responsibility: C. Merle Crawford ; C. Anthony Di Benedetto.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/246083867> # New products management
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "246083867" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/982551#Place/boston_u_a> ; # Boston u.a.
    schema:about <http://dewey.info/class/658.575/> ;
    schema:about <http://id.worldcat.org/fast/1036904> ; # New products--Management
    schema:about <http://id.loc.gov/authorities/subjects/sh2008108408> ; # New products--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/982551#Topic/new_products_management> ; # New products--Management
    schema:bookEdition "6. ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/982551#Person/di_benedetto_c_anthony> ; # C Anthony Di Benedetto
    schema:copyrightYear "2000" ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/982551#Person/crawford_charles_merle_1924> ; # Charles Merle Crawford
    schema:datePublished "2000" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/982551> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/982551#Series/irwin_mcgraw_hill_series_in_marketing> ; # Irwin/McGraw-Hill series in marketing.
    schema:name "New products management" ;
    schema:numberOfPages "534" ;
    schema:productID "246083867" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/246083867#PublicationEvent/boston_u_a_irwin_mcgraw_hill_2000> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/982551#Agent/irwin_mcgraw_hill> ; # Irwin/McGraw-Hill
    schema:url <http://catdir.loc.gov/catdir/description/mh023/99034882.html> ;
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0707/99034882-b.html> ;
    schema:url <http://catdir.loc.gov/catdir/toc/mh023/99034882.html> ;
    schema:workExample <http://worldcat.org/isbn/9780071175166> ;
    schema:workExample <http://worldcat.org/isbn/9780070275522> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA320551> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/246083867> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/982551#Agent/irwin_mcgraw_hill> # Irwin/McGraw-Hill
    a bgn:Agent ;
    schema:name "Irwin/McGraw-Hill" ;
    .

<http://experiment.worldcat.org/entity/work/data/982551#Person/crawford_charles_merle_1924> # Charles Merle Crawford
    a schema:Person ;
    schema:birthDate "1924" ;
    schema:familyName "Crawford" ;
    schema:givenName "Charles Merle" ;
    schema:name "Charles Merle Crawford" ;
    .

<http://experiment.worldcat.org/entity/work/data/982551#Person/di_benedetto_c_anthony> # C Anthony Di Benedetto
    a schema:Person ;
    schema:familyName "Di Benedetto" ;
    schema:givenName "C. Anthony" ;
    schema:name "C Anthony Di Benedetto" ;
    .

<http://experiment.worldcat.org/entity/work/data/982551#Series/irwin_mcgraw_hill_series_in_marketing> # Irwin/McGraw-Hill series in marketing.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/246083867> ; # New products management
    schema:name "Irwin/McGraw-Hill series in marketing." ;
    schema:name "Irwin/McGraw-Hill series in marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/982551#Topic/new_products_management> # New products--Management
    a schema:Intangible ;
    schema:name "New products--Management" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008108408> # New products--Management
    a schema:Intangible ;
    schema:name "New products--Management" ;
    .

<http://id.worldcat.org/fast/1036904> # New products--Management
    a schema:Intangible ;
    schema:name "New products--Management" ;
    .

<http://worldcat.org/isbn/9780070275522>
    a schema:ProductModel ;
    schema:isbn "0070275521" ;
    schema:isbn "9780070275522" ;
    .

<http://worldcat.org/isbn/9780071175166>
    a schema:ProductModel ;
    schema:isbn "0071175164" ;
    schema:isbn "9780071175166" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.