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New products management

Author: C Merle Crawford; C Anthony Di Benedetto
Publisher: Boston : McGraw-Hill, ©2003.
Series: Irwin/McGraw-Hill series in finance, insurance, and real estate.
Edition/Format:   Print book : English : 7th edView all editions and formats
Summary:

This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers  Read more...

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Additional Physical Format: Online version:
Crawford, C. Merle (Charles Merle), 1924-
New products management.
Boston : McGraw-Hill, ©2003
(OCoLC)646848068
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: C Merle Crawford; C Anthony Di Benedetto
ISBN: 0072471638 9780072471632 0071151621 9780071151627
OCLC Number: 49332843
Description: xx, 567 pages : illustrations ; 24 cm.
Contents: Overview and Opportunity Identification/Selection --
The Menu --
The New Products Process --
Opportunity Identification and Selection: Strategic Planning for New Products --
Concept Generation --
Preparation and Alternatives --
Problem-Based Ideation --
Analytical Attribute Approaches: Introduction and Perceptual Mapping --
Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques --
Concept/Project Evaluation --
The Concept Evaluation System --
Concept Testing --
The Full Screen --
Sales Forecasting and Financial Analysis --
Product Protocol --
Development --
Design --
Development Team Management --
Special Issues in Development --
Product Use Testing --
Launch --
Strategic Launch Planning --
Implementation of the Strategic Plan --
Market Testing: Pseudo Sales Methods --
Market Testing Continued: Controlled Sales and Full Sale --
Launch Management --
Public Policy Issues.
Series Title: Irwin/McGraw-Hill series in finance, insurance, and real estate.
Responsibility: Merle Crawford, Anthony Di Benedetto.
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