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New products management

Author: C Merle Crawford; C Anthony Di Benedetto
Publisher: Chicago : Irwin/McGraw-Hill, ©2000.
Series: Irwin/McGraw-Hill series in marketing.
Edition/Format:   Print book : English : 6th edView all editions and formats
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Document Type: Book
All Authors / Contributors: C Merle Crawford; C Anthony Di Benedetto
ISBN: 0071175164 9780071175166 0070275521 9780070275522
OCLC Number: 51838388
Description: xxv, 534 pages : illustrations ; 24 cm.
Series Title: Irwin/McGraw-Hill series in marketing.
Responsibility: C. Merle Crawford, C. Anthony Di Benedetto.

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