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The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Author: Mari Smith
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers are  Read more...
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Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mari Smith
ISBN: 9781118063064 1118063066
OCLC Number: 707248106
Description: xxxiii, 238 pages : illustrations ; 23 cm
Contents: pt. 1. Relationship marketing basics. How to get started in relationship marketing and overcome your (perfectly normal) fears --
The new business skills everyone needs --
How to stay connected, yet protect your time and privacy --
pt. 2. Nine steps to significantly growing your business through relationship marketing --
Step 1: Create a solid foundation with the right culture --
Step 2: Review your relationships and chart your five contact circles --
Step 3: Assess and improve your online presence --
Step 4: Build your network and become a center of influence --
Step 5: Become an authority through quality content --
Step 6: Turn fans, friends, and followers into paying customers --
Step 7: Go offline to optimize your online marketing --
Step 8: Protect yourself from the dark side of the new web --
Step 9: Implement advanced relationship marketing techniques and become a top industry leader.
Responsibility: Mari Smith.
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Abstract:

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of  Read more...

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