skip to content
The new rules of healthcare marketing : 23 strategies for success Preview this item
ClosePreview this item
Checking...

The new rules of healthcare marketing : 23 strategies for success

Author: Arthur C Sturm
Publisher: Chicago, IL : Health Administration Press, ©1998.
Series: Spotlight series (Chicago, Ill.)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
With wit and insight, the author has encapsulated the complexities of healthcare marketing for busy executives. This book shows how effective marketing and strategy development can help an organization stand tall in a competitive market. CEOs, physician executives, trustees, and marketing professionals all will find the book an enjoyable read and an invaluable resource.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Arthur C Sturm
ISBN: 1567930743 9781567930740
OCLC Number: 37837700
Description: xvii, 117 pages : illustrations ; 22 cm.
Series Title: Spotlight series (Chicago, Ill.)
Responsibility: Arthur C. Sturm, Jr.

Abstract:

With wit and insight, the author has encapsulated the complexities of healthcare marketing for busy executives. This book shows how effective marketing and strategy development can help an organization stand tall in a competitive market. CEOs, physician executives, trustees, and marketing professionals all will find the book an enjoyable read and an invaluable resource.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/37837700> # The new rules of healthcare marketing : 23 strategies for success
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "37837700" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/679744#Place/chicago_il> ; # Chicago, IL
   schema:about <http://dewey.info/class/362.10688/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/679744#Topic/delivery_of_health_care_integrated_organization_&_administration> ; # Delivery of Health Care, Integrated--organization & administration
   schema:about <http://id.worldcat.org/fast/975635> ; # Integrated delivery of health care
   schema:about <http://id.worldcat.org/fast/1013822> ; # Medical care--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/679744#Topic/soins_medicaux_marketing> ; # Soins médicaux--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh2008107622> ; # Medical care--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/679744#Topic/marketing_of_health_services_methods> ; # Marketing of Health Services--methods
   schema:about <http://experiment.worldcat.org/entity/work/data/679744#Topic/prestation_integree_de_soins> ; # Prestation intégrée de soins
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1998" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/679744#Person/sturm_arthur_c> ; # Arthur C. Sturm
   schema:datePublished "1998" ;
   schema:description "With wit and insight, the author has encapsulated the complexities of healthcare marketing for busy executives. This book shows how effective marketing and strategy development can help an organization stand tall in a competitive market. CEOs, physician executives, trustees, and marketing professionals all will find the book an enjoyable read and an invaluable resource."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/679744> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/679744#Series/spotlight_series> ; # Spotlight series
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/679744#Series/spotlight_series_chicago_ill> ; # Spotlight series (Chicago, Ill.)
   schema:name "The new rules of healthcare marketing : 23 strategies for success"@en ;
   schema:productID "37837700" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/37837700#PublicationEvent/chicago_il_health_administration_press_1998> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/679744#Agent/health_administration_press> ; # Health Administration Press
   schema:workExample <http://worldcat.org/isbn/9781567930740> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/37837700> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/679744#Agent/health_administration_press> # Health Administration Press
    a bgn:Agent ;
   schema:name "Health Administration Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Person/sturm_arthur_c> # Arthur C. Sturm
    a schema:Person ;
   schema:familyName "Sturm" ;
   schema:givenName "Arthur C." ;
   schema:name "Arthur C. Sturm" ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Series/spotlight_series> # Spotlight series
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/37837700> ; # The new rules of healthcare marketing : 23 strategies for success
   schema:name "Spotlight series" ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Series/spotlight_series_chicago_ill> # Spotlight series (Chicago, Ill.)
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/37837700> ; # The new rules of healthcare marketing : 23 strategies for success
   schema:name "Spotlight series (Chicago, Ill.)" ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Topic/delivery_of_health_care_integrated_organization_&_administration> # Delivery of Health Care, Integrated--organization & administration
    a schema:Intangible ;
   schema:name "Delivery of Health Care, Integrated--organization & administration"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Topic/marketing_of_health_services_methods> # Marketing of Health Services--methods
    a schema:Intangible ;
   schema:name "Marketing of Health Services--methods"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Topic/prestation_integree_de_soins> # Prestation intégrée de soins
    a schema:Intangible ;
   schema:name "Prestation intégrée de soins"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/679744#Topic/soins_medicaux_marketing> # Soins médicaux--Marketing
    a schema:Intangible ;
   schema:name "Soins médicaux--Marketing"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107622> # Medical care--Marketing
    a schema:Intangible ;
   schema:name "Medical care--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1013822> # Medical care--Marketing
    a schema:Intangible ;
   schema:name "Medical care--Marketing"@en ;
    .

<http://id.worldcat.org/fast/975635> # Integrated delivery of health care
    a schema:Intangible ;
   schema:name "Integrated delivery of health care"@en ;
    .

<http://worldcat.org/isbn/9781567930740>
    a schema:ProductModel ;
   schema:isbn "1567930743" ;
   schema:isbn "9781567930740" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.