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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/488869569 Title: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly Author: David Meerman Scott Publisher: Hoboken, N.J. : Wiley, 2009. ISBN/ISSN: 0470379286 9780470379288 OCLC:488869569

  
  

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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

Author:	David Meerman Scott
Publisher:	Hoboken, N.J. : Wiley, 2009.
Edition/Format:	Book : English
Summary:	Suitable for marketers, this book shows how to leverage the potential that Web-based communication offers their businesses. It includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.  Read more...
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