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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
David Meerman Scott
|Notes:||Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
|Description:||xxx, 289 pages ; 23 cm|
|Contents:||How the web has changed the rules of marketing and PR. The old rules of marking and PR are ineffective in an online world ; The new rules of Marketing and PR ; Reaching your buyers directly --
Web-based communications to reach buyers directly. Social media and your targeted audience ; Blogs: tapping millions of evangelists to tell your story ; Audio and video drive action ; The new rules of news releases ; Going viral: the web helps audiences catch the fever ; The content-rich website --
Action plan for harnessing the power of the new rules. You are what you publish: building your marketing and PR plan ; Online thought leadership to brand your organization as a trusted resource ; How to write for your buyers ; How web content influences the buying process ; Social networking sites and marketing ; Blogging to reach your buyers ; Video and podcasting made, well, as easy as possible ; How to use news releases to reach buyers directly ; The online media room: your front door for much more than the media ; The new rules for reaching the media ; Search engine marketing ; Make it happen.
|Other Titles:||New rules of marketing and public relations|
|Responsibility:||David Meerman Scott.|
"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the
- Viral marketing.
- Online social networks -- Economic aspects.
- Internet marketing.
- Marketing -- Management.
- Public relations.
- World Wide Web 2.0.
- Marknadsföring via Internet.
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