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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

Author: David Meerman Scott
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Meerman Scott
ISBN: 9780470547816 0470547812
OCLC Number: 437299502
Notes: Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
Includes index.
Description: xxx, 289 pages ; 23 cm
Contents: How the web has changed the rules of marketing and PR. The old rules of marking and PR are ineffective in an online world ; The new rules of Marketing and PR ; Reaching your buyers directly --
Web-based communications to reach buyers directly. Social media and your targeted audience ; Blogs: tapping millions of evangelists to tell your story ; Audio and video drive action ; The new rules of news releases ; Going viral: the web helps audiences catch the fever ; The content-rich website --
Action plan for harnessing the power of the new rules. You are what you publish: building your marketing and PR plan ; Online thought leadership to brand your organization as a trusted resource ; How to write for your buyers ; How web content influences the buying process ; Social networking sites and marketing ; Blogging to reach your buyers ; Video and podcasting made, well, as easy as possible ; How to use news releases to reach buyers directly ; The online media room: your front door for much more than the media ; The new rules for reaching the media ; Search engine marketing ; Make it happen.
Other Titles: New rules of marketing and public relations
Responsibility: David Meerman Scott.

Abstract:

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential  Read more...

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"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the Read more...

 
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