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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Author: Frederick Newell
Publisher: New York : McGraw-Hill, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In The New Rules of Marketing, Newell uses his decades of marketing experience to define how marketers can flourish this year, next year and far into the 21st Century. His new book details how, because of new technologies and practices, marketers can now listen carefully to each customer or customer segment, then design their marketing plans based on these invaluable findings.
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Additional Physical Format: Online version:
Newell, Frederick, 1926-
New rules of marketing.
New York : McGraw-Hill, ©1997
(OCoLC)50026123
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Frederick Newell
ISBN: 0786312289 9780786312283
OCLC Number: 36417949
Description: xx, 315 pages : illustrations ; 24 cm
Responsibility: Frederick Newell.
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Abstract:

Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which  Read more...

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