skip to content
The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry Preview this item
ClosePreview this item
Checking...

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Author: Frederick Newell
Publisher: New York : McGraw-Hill, ©1997.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Newell, Frederick, 1926-
New rules of marketing.
New York : McGraw-Hill, ©1997
(DLC) 97009622
(OCoLC)36417949
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frederick Newell
OCLC Number: 50026123
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xx, 315 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Responsibility: Frederick Newell.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/50026123> # The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
   library:oclcnum "50026123" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/database_marketing> ; # Database marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/bases_de_donnees_marketing> ; # Bases de données--Marketing
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/relatiemarketing> ; # Relatiemarketing
   schema:about <http://id.worldcat.org/fast/888055> ; # Database marketing
   schema:about <http://id.worldcat.org/fast/1093590> ; # Relationship marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/kundenmanagement_beziehungsmanagement> ; # Kundenmanagement : Beziehungsmanagement
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/direktmarketing> ; # Direktmarketing
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/marketing_relationnel> ; # Marketing relationnel
   schema:about <http://experiment.worldcat.org/entity/work/data/793870323#Topic/relationship_marketing> ; # Relationship marketing
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "1997" ;
   schema:creator <http://viaf.org/viaf/115977030> ; # Frederick Newell
   schema:datePublished "1997" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/793870323> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/36417949> ;
   schema:name "The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry"@en ;
   schema:productID "50026123" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/50026123#PublicationEvent/new_york_mcgraw_hill_1997> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/793870323#Agent/mcgraw_hill> ; # McGraw-Hill
   schema:url <http://books.google.com/books?id=ciYPAQAAMAAJ> ;
   schema:url <http://catalog.hathitrust.org/api/volumes/oclc/36417949.html> ;
   schema:url <http://site.ebrary.com/id/5004755> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/50026123> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/793870323#Topic/bases_de_donnees_marketing> # Bases de données--Marketing
    a schema:Intangible ;
   schema:name "Bases de données--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/793870323#Topic/database_marketing> # Database marketing
    a schema:Intangible ;
   schema:name "Database marketing"@en ;
   schema:name "Database-Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793870323#Topic/kundenmanagement_beziehungsmanagement> # Kundenmanagement : Beziehungsmanagement
    a schema:Intangible ;
   schema:name "Kundenmanagement : Beziehungsmanagement"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793870323#Topic/marketing_relationnel> # Marketing relationnel
    a schema:Intangible ;
   schema:name "Marketing relationnel"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/793870323#Topic/relationship_marketing> # Relationship marketing
    a schema:Intangible ;
   schema:name "Relationship marketing"@en ;
    .

<http://id.worldcat.org/fast/1093590> # Relationship marketing
    a schema:Intangible ;
   schema:name "Relationship marketing"@en ;
    .

<http://id.worldcat.org/fast/888055> # Database marketing
    a schema:Intangible ;
   schema:name "Database marketing"@en ;
    .

<http://viaf.org/viaf/115977030> # Frederick Newell
    a schema:Person ;
   schema:birthDate "1926" ;
   schema:familyName "Newell" ;
   schema:givenName "Frederick" ;
   schema:name "Frederick Newell" ;
    .

<http://www.worldcat.org/oclc/36417949>
    a schema:CreativeWork ;
   rdfs:label "New rules of marketing." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/50026123> ; # The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
    .

<http://www.worldcat.org/title/-/oclc/50026123>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/50026123> ; # The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
   schema:dateModified "2018-03-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.