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New strategies for reputation management : gaining control of issues, crises & corporate social responsibility

Author: Andrew Griffin
Publisher: London ; Philadelphia : Kogan Page, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Andrew Griffin
ISBN: 074945007X 9780749450076
OCLC Number: 163625324
Notes: "Chartered Institute of Public Relations."
Description: vi, 176 pages ; 25 cm
Contents: Reputation management today --
The corporation under fire --
Regaining the reputation initiative --
Crisis management : leadership in a tried and tested system --
Issues management : shaping the agenda --
Social responsibility : your initiatives on your initiative --
Turning the corner : the corporation on the couch.
Responsibility: Andrew Griffin.
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Abstract:

Shows that standard thinking on reputation management is often inadequate for information age, and reveals a host of techniques and methods to ensure your company's reputation can withstand the major  Read more...

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"This book is written by a real expert who understands the public issues facing business very well. He writes in a lucid style and uses plenty of relevant examples. This text should be read by all Read more...

 
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