RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 32018146 LA Translation of: Die neue typographie: ein handbuch für Zeitgemäss Schaffende. T1 The new typography : a handbook for modern designers A1 Tschichold, Jan,, PB University of California Press PP Berkeley YR 1995 SN 0520071468 9780520071469 0520071476 9780520071476 AB Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.