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New vintage type : classic fonts for the digital age

Author: Steven Heller; Gail Anderson
Publisher: New York : Watson-Guptill Publications, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world's foremost historian of graphic design presents New Vintage  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
Heller, Steven.
New vintage type.
New York : Watson-Guptill Publications, 2007
(OCoLC)609068927
Document Type: Book
All Authors / Contributors: Steven Heller; Gail Anderson
ISBN: 9780823099597 0823099598
OCLC Number: 148823918
Description: 192 pages : illustrations (chiefly color) ; 26 cm
Contents: Introduction --
Pomp & ornament: the Victorian age --
Slabs & gothics: the woodtype era --
Fashion and flourish: the Art Deco style --
Austerity & monumentality: the modern movement --
Excess & idiosyncrasy: the eccentric movement.
Responsibility: Steven Heller, Gail Anderson.
More information:

Abstract:

"Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world's foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today's modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing text, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact."--Publisher description.

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