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The New Zealand marketing book

Author: Guenther Mueller-Heumann; Michael F Duffy
Publisher: Palmerston North, N.Z. : Dunmore Press, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Guenther Mueller-Heumann; Michael F Duffy
ISBN: 0864691963 9780864691965
OCLC Number: 31276683
Description: 463 pages : illustrations ; 25 cm
Contents: Marketing --
Market potential --
Company potential --
Target market analysis --
Competitor analysis --
Selecting target markets --
Marketing strategy --
The product-service system --
Developing the package --
The delivery system : options --
Communications system --
Development of the communications mix --
Pricing the offer --
Financial pricing methods --
Marketing control --
Launch --
Day-to-day operations --
Global marketing strategy --
Marketing of services --
Managing the sales force.
Responsibility: Guenther Mueller-Heumann and Michael F. Duffy.

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