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Newsjacking : the Urgent Genius of real-time advertising

Author: Grant Hunter; Jon Burkhart, (Creative consultant)
Publisher: London : Thames & Hudson, 2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it  Read more...
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Document Type: Book
All Authors / Contributors: Grant Hunter; Jon Burkhart, (Creative consultant)
ISBN: 9780500516720 0500516723
OCLC Number: 840045078
Description: 224 pages : illustrations (chiefly color) ; 29 cm
Contents: Catch the wave --
Adopt an editorial mindset --
Plan your spontaneity --
Keep it fresh --
Invent your own event --
Be genuine & relevant --
Create a platform --
Urgent Genius experiments --
Final thoughts --
The 13 UG challenges --
How to be an Urgent Genius --
Urgent Genius is ... --
Go forth and make.
Responsibility: Grant Hunter and Jon Burkhart.

Abstract:

Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for  Read more...

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100 case-study examples of outstanding creative advertising . . . in Day Glo Orange text inflicting excruciating strain on the eyes.

 
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