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The newsletter handbook : how to write and publish newsletters

Author: Wesley Dorsheimer
Publisher: New York : Hippocrene Books, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Dorsheimer, Wesley.
Newsletter handbook.
New York : Hippocrene Books, ©1993
(OCoLC)622780512
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Wesley Dorsheimer
ISBN: 0781801249 9780781801249
OCLC Number: 27936254
Notes: "How to produce a successful newsletter"--Cover.
Description: 194 pages : illustrations ; 22 cm
Contents: Ch. 1. Summary: What the Book's All About --
Ch. 2. Introduction: The Players are Identified --
Ch. 3. Publishing Objectives: First Set Priority: Set Goals --
Ch. 4. Basic Considerations: A Look at Fundamentals --
Ch. 5. Information Sources: "Garbage In-Garbage Out" Applies to Newsletters, Too --
Ch. 6. Newsletter Start-Up: Getting a 4-Page Newsletter Off the Ground --
Ch. 7. Increase Newsletter Effectiveness: Start by Examining Track Records --
Ch. 8. Circulation: Lifeblood of the Newsletter --
Ch. 9. Improve Newsletter Uniformity with a Stylebook: Readers Deserve It --
Ch. 10. Word Processing and Desktop Publishing: From Software to Hardware --
Ch. 11. Promote Your Newsletter: Survival of the Fittest --
Ch. 12. Reply Cards and Order Forms: It's All in the Cards --
Ch. 13. Further Reading: From DTP to Typesetting --
Appendix B: Newsletters, Publishers, and Personnel.
Responsibility: Wesley Dorsheimer.

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