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The newspaper as an advertising medium; a handbook of the newspaper in North America

Author: American Newspaper Publishers Association. Bureau of Advertising.
Publisher: New York, N.Y., The Bureau of Advertising, American Newspaper Publishers Association [©1940]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
American Newspaper Publishers Association. Bureau of Advertising.
Newspaper as an advertising medium.
New York, N.Y., The Bureau of Advertising, American Newspaper Publishers Association [©1940]
(OCoLC)594192765
Document Type: Book
All Authors / Contributors: American Newspaper Publishers Association. Bureau of Advertising.
OCLC Number: 1184484
Notes: "Check list": p. 161-163.
Description: 2 preliminary leaves, [7]-170 pages illustrations, diagrams 22 cm
Responsibility: its beginnings, its development, its services to the public, and its usefulness to buyers of advertising.

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