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The next evolution of marketing : connect with your customers by marketing with meaning

Author: Bob Gilbreath; Bruce Reizen
Publisher: Grand Haven, MI : Brilliance Audio, 2009.
Series: Brilliance Audio on compact disc.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Database:WorldCat
Summary:
This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign  Read more...
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Details

Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Bob Gilbreath; Bruce Reizen
ISBN: 9781441816818 144181681X 9781441816825 1441816828 9781441816849 1441816844
OCLC Number: 401170504
Notes: Title from container.
Unabridged.
Compact discs.
Duration: 9:52:00.
Credits: Director, Colleen Willits.
Performer(s): Performed by Bruce Reizen.
Description: 8 sound discs (9 hr., 52 min.) : digital ; 4 3/4 in.
Details: Compact discs.
Series Title: Brilliance Audio on compact disc.
Responsibility: Bob Gilbreath.

Abstract:

This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.

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