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The next evolution of marketing : [connect with your customers by marketing with meaning]

Author: Bob Gilbreath; Bruce Reizen; Colleen Willits; Melissa Coates; Brilliance Audio (Firm)
Publisher: Grand Haven, Mich. : Brilliance Audio, 2009.
Edition/Format:   Audiobook on CD : CD audio : MP3 : EnglishView all editions and formats
Database:WorldCat
Summary:
The author takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill  Read more...
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Details

Genre/Form: MP3 (Audio coding standard)
Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Bob Gilbreath; Bruce Reizen; Colleen Willits; Melissa Coates; Brilliance Audio (Firm)
ISBN: 9781441816832 1441816836
OCLC Number: 444765171
Notes: Unabridged.
Compact disc, MP3 format.
Subtitle from container.
Credits: Director, Colleen Willits ; engineer, Melissa Coates.
Performer(s): Read by Bruce Reizen.
Description: 1 sound disc (ca. 9.75 hr.) : digital ; 4 3/4 in.
Details: System requirements: CD/MP3 player or PC with MP3-capable software; may transfer the files on the discs to an iPod or other MP3 players.
Responsibility: Bob Gilbreath.

Abstract:

The author takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product.

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