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The next evolution of marketing : connect with your customers by marketing with meaning

Author: Bob Gilbreath
Publisher: New York : McGraw-Hill, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gilbreath, Bob.
Next evolution of marketing.
New York : McGraw-Hill, ©2010
(DLC) 2009011087
(OCoLC)318242567
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bob Gilbreath
ISBN: 9780071627580 0071627588
OCLC Number: 454562170
Description: 1 online resource (x, 288 pages) : illustrations
Contents: Why traditional marketing is meaningless: and why evolution is essential --
What marketing with meaning can do for you --
Meaningful solutions: providing valuable information, incentives, and services --
Meaningful connections: creating entertaining experiences that people can share with others --
Meaningful achievements: helping people improve themselves, their families, and the world --
Start at the end: what do you hope to accomplish? --
Just ask: discovering what keeps people up at night and gets them out of bed in the morning --
Ideate, rank, liftoff --
Measure, adjust, and keep growing --
The future of marketing with meaning --
Epilogue: adding meaning to your life.
Responsibility: Bob Gilbreath.

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