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The next hurrah : the communications revolution in American politics

Author: Richard Armstrong
Publisher: New York : Beech Tree Books, ©1988.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
This book covers how communication technologies have changed the American political process. The author examines the campaign and political uses of direct mail, telemarketing, cable television, satellites, electronic mail, bidirectional cable, and videotex.
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Additional Physical Format: Online version:
Armstrong, Richard, 1952-
Next hurrah.
New York : Beech Tree Books, ©1988
(OCoLC)567954682
Document Type: Book
All Authors / Contributors: Richard Armstrong
ISBN: 0688067832 9780688067830
OCLC Number: 17232357
Description: 300 pages ; 25 cm
Contents: pt. 1. Direct mail. The lazy man's way to riches --
High-tech origami : how direct mail works --
Confessions of a junk-mail junkie --
The goose that laid the golden egg --
pt. 2. The new technologies. Telemarketing : reach out and put the touch on someone --
Cable television : the Trojan horse of Fall River, Massachusetts --
Satellites : gutter politics in the global village --
Computers : Mayor Daley on a disk --
Telecommunications and the new electronic media : the political cocoon.
Responsibility: Richard Armstrong.

Abstract:

This book covers how communication technologies have changed the American political process. The author examines the campaign and political uses of direct mail, telemarketing, cable television, satellites, electronic mail, bidirectional cable, and videotex.

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