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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/181142534 Title: Niche envy : marketing discrimination in the digital age Author: Joseph Turow Publisher: Cambridge, Mass. ; London : MIT, 2008. ISBN/ISSN: 9780262701211 0262701219 OCLC:181142534

  
  

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Niche envy : marketing discrimination in the digital age

Author:	Joseph Turow
Publisher:	Cambridge, Mass. ; London : MIT, 2008.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
Rating:	(not yet rated) 0 with reviews - Be the first.