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Nike

Author: Tracy Carbasho; Greenwood Press (Westport, Conn.)
Publisher: Santa Barbara, Calif. : Greenwood, ©2010.
Series: Corporations that changed the world.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010.
(DLC) 2010015774
(OCoLC)548555542
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
OCLC Number: 726744242
Description: 1 online resource (xiv, 132 p. : ill. ).
Contents: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
Series Title: Corporations that changed the world.
Responsibility: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

Abstract:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  Read more...

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