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Nike

Verfasser/in: Tracy Carbasho; Greenwood Press (Westport, Conn.)
Verlag: Santa Barbara, Calif. : Greenwood, ©2010.
Serien: Corporations that changed the world.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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Gattung/Form: Electronic books
History
Physisches Format Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
OCLC-Nummer: 726744242
Beschreibung: 1 online resource (xiv, 132 pages : illustrations).
Inhalt: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
Serientitel: Corporations that changed the world.
Verfasserangabe: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

Abstract:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  Weiterlesen…

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