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Nike

Autor: Tracy Carbasho; Greenwood Press (Westport, Conn.)
Editorial: Santa Barbara, Calif. : Greenwood, ©2010.
Serie: Corporations that changed the world.
Edición/Formato:   Libro-e : Documento : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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Detalles

Género/Forma: Electronic books
History
Formato físico adicional: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
Tipo de material: Documento, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
Número OCLC: 726744242
Descripción: 1 online resource (xiv, 132 pages : illustrations).
Contenido: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
Título de la serie: Corporations that changed the world.
Responsabilidad: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

Resumen:

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Datos enlazados


Primary Entity

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