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Nike

Auteur : Tracy Carbasho; Greenwood Press (Westport, Conn.)
Éditeur : Santa Barbara, Calif. : Greenwood, ©2010.
Collection : Corporations that changed the world.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
Évaluation :

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Détails

Genre/forme : Electronic books
History
Format – détails additionnels : Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN : 1598843435 9781598843439
Numéro OCLC : 726744242
Description : 1 online resource (xiv, 132 pages : illustrations).
Contenu : Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
Titre de collection : Corporations that changed the world.
Responsabilité : Tracy Carbasho ; foreword by Kelley Murray Skoloda.

Résumé :

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Données liées


Primary Entity

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