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Nike

Autore: Tracy Carbasho; Greenwood Press (Westport, Conn.)
Editore: Santa Barbara, Calif. : Greenwood, ©2010.
Serie: Corporations that changed the world.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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Dettagli

Genere/forma: Electronic books
History
Informazioni aggiuntive sul formato: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
Numero OCLC: 726744242
Descrizione: 1 online resource (xiv, 132 pages : illustrations).
Contenuti: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
Titolo della serie: Corporations that changed the world.
Responsabilità: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

Abstract:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  Per saperne di più…

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