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Nike

著者: Tracy Carbasho; Greenwood Press (Westport, Conn.)
出版: Santa Barbara, Calif. : Greenwood, ©2010.
シリーズ: Corporations that changed the world.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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評価数: 3 件 3 件のレビュー

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詳細

ジャンル/形式: Electronic books
History
その他のフォーマット: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
OCLC No.: 726744242
物理形態: 1 online resource (xiv, 132 pages : illustrations).
コンテンツ: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
シリーズタイトル: Corporations that changed the world.
責任者: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

概要:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  続きを読む

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