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Nike

저자: Tracy Carbasho; Greenwood Press (Westport, Conn.)
출판사: Santa Barbara, Calif. : Greenwood, ©2010.
시리즈: Corporations that changed the world.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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상세정보

장르/형태: Electronic books
History
추가적인 물리적 형식: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
자료 유형: 문서, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
OCLC 번호: 726744242
설명: 1 online resource (xiv, 132 pages : illustrations).
내용: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
일련 제목: Corporations that changed the world.
책임: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

초록:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  더 읽기…

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링크된 데이터


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