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Nike

Autor: Tracy Carbasho; Greenwood Press (Westport, Conn.)
Editora: Santa Barbara, Calif. : Greenwood, ©2010.
Séries: Corporations that changed the world.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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Detalhes

Gênero/Forma: Electronic books
History
Formato Físico Adicional: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
Número OCLC: 726744242
Descrição: 1 online resource (xiv, 132 pages : illustrations).
Conteúdos: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
Título da Série: Corporations that changed the world.
Responsabilidade: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

Resumo:

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Primary Entity

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