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著者: Tracy Carbasho; Greenwood Press (Westport, Conn.)
出版商: Santa Barbara, Calif. : Greenwood, ©2010.
丛书: Corporations that changed the world.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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类型/形式: Electronic books
History
附加的形体格式: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010
(DLC) 2010015774
(OCoLC)548555542
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
OCLC号码: 726744242
描述: 1 online resource (xiv, 132 pages : illustrations).
内容: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
丛书名: Corporations that changed the world.
责任: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

摘要:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  再读一些...

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