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Nike

作者: Tracy Carbasho; Greenwood Press (Westport, Conn.)
出版商: Santa Barbara, Calif. : Greenwood, ©2010.
叢書: Corporations that changed the world.
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
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詳細書目

類型/形式: Electronic books
History
其他的實體格式: Print version:
Carbasho, Tracy.
Nike.
Santa Barbara, Calif. : Greenwood Press, 2010.
(DLC) 2010015774
(OCoLC)548555542
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Tracy Carbasho; Greenwood Press (Westport, Conn.)
ISBN: 1598843435 9781598843439
OCLC系統控制編碼: 726744242
描述: 1 online resource (xiv, 132 p. : ill. ).
内容: Inspiring excellence --
The vision behind the victory --
Just do it --
Become legendary --
Setting precedents in college sports --
When Nike athletes stumble --
High-tech is high stakes --
Serving as a role model --
The rich get richer --
Sharing the wealth --
There is no finish line.
叢書名: Corporations that changed the world.
責任: Tracy Carbasho ; foreword by Kelley Murray Skoloda.

摘要:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why  再讀一些...

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