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The no B.S. guide to direct marketing : [the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]

Author: Dan S Kennedy
Publisher: Irvine : Entrepreneur Press, [2013]
Series: No B.S. series.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies.
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Document Type: Book
All Authors / Contributors: Dan S Kennedy
ISBN: 9781599185019 1599185016
OCLC Number: 810120790
Description: xvi, 173 pages : illustrations ; 23 cm.
Contents: Preface --
Foundation --
The big switch : why direct marketing for non-direct marketing businesses? --
An offer they can?t refuse --
Obey orders --
No freeloaders --
No holes in the bucket --
Shouting louder --
Tux, tails & top hat or coveralls & work boots? --
Money in the bank --
No chocolate cake for you! --
The results triangle --
The secret to infinitely higher response --
Application --
You can attract your ideal customers, clients or patients : why settle --
For anything else / Ben Glass --
They all laughed when i stopped selling my product : until i became --
A top agent and transformed my entire industry / by Craig Proctor --
Resources --
Direct marketing businesses to study --
Gkic offer page --
About the author --
Other books by the author --
Free resources from the author.
Series Title: No B.S. series.
Responsibility: by Dan S. Kennedy.

Abstract:

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing  Read more...

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