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No B.S. marketing to the affluent : no holds barred kick butt take no prisoners guide to getting really rich

Author: Dan Kennedy
Publisher: New York : Entrepreneur Press, 2008.
Series: No B.S.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Here it is: no warm 'n fuzzies--just hard-core strategies from real world trenches ... for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kennedy, Dan.
No B.S. Marketing To the Affluent : No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich.
New York : Entrepreneur Press, ©2008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dan Kennedy
ISBN: 9781613080283 161308028X
OCLC Number: 714569649
Description: 1 online resource.
Contents: FOREWORD: How to Easily Attract the Affluent BY JOE VITALE; PREFACE: How to Use This Book to Get Very Rich; BOOK ONE: Who Are These People Who Have All the Money?; BOOK TWO: What Are They Spending Their Money On?; BOOK THREE: How Can I Get Them to GiveMe Their Money?; BOOK FOUR: Resources; Index.
Series Title: No B.S.
Responsibility: Dan Kennedy.

Abstract:

Here it is: no warm 'n fuzzies--just hard-core strategies from real world trenches ... for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recessio.

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