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No-copy advertising

Author: Lazar DžamićBob GarfieldTrevor BeattieNeil FrenchJack FundAll authors
Publisher: Crans-Près-Céligny, Switzerland : RotoVision SA, [2001] ©2001
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
No-copy advertising does exactly what it says : promotes, publicizes, and sells without the use of words. Using examples from television, billboard, print and the Internet, Ozamic examines an intriguing variety of ads from the international arena, and discusses the unique relationship between consumer and brand that's formed and developed by this method of advertising. Includes a foreword by Bob Garfield, and  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lazar Džamić; Bob Garfield; Trevor Beattie; Neil French; Jack Fund; Slavimir Stojanović; Futro Design,
ISBN: 2880465664 9782880465667
OCLC Number: 47231158
Description: 159 pages : illustrations (chiefly color) ; 30 cm
Contents: Foreword / by Bob Garfield --
Introduction / by Lazar Dzamic --
Words or pictures, or pictures of words? / Trevor Beattie, Neil French and Jack Fund--interviews --
Still pictures and pictures in passing : press & poster --
Moving pictures : TV & cinema --
Interactive pictures : Internet.
Responsibility: Lazar Dzamic ; design, Slavimir Stojanović // FUTRO.

Abstract:

No-copy advertising does exactly what it says : promotes, publicizes, and sells without the use of words. Using examples from television, billboard, print and the Internet, Ozamic examines an intriguing variety of ads from the international arena, and discusses the unique relationship between consumer and brand that's formed and developed by this method of advertising. Includes a foreword by Bob Garfield, and interviews with the (no)copywriters Trevor Beattie, Neil French, and Jack Fund. This book represents a collection of some of the most revered ads in recent times, and is also the first one to deal exclusively with no-copy ads. --

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Primary Entity

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