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No space, no choice, no jobs, no logo : taking aim at the brand bullies

Author: Naomi Klein
Publisher: New York : Picador USA, 2000.
Edition/Format:   Book : English : 1st Picador USA edView all editions and formats
Database:WorldCat
Summary:
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
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Document Type: Book
All Authors / Contributors: Naomi Klein
ISBN: 0312203438 9780312203436 0312271921 9780312271923
OCLC Number: 43271949
Description: xxi, 490 pages : illustrations ; 24 cm
Contents: TABLE OF CONTENTS --
New branded world --
The brand expands: how the logo grabbed center stage --
Alt.everything: the youth market and the marketing of cool --
The branding of learning; ads in schools and universities --
Patriarchy gets funky: the triumph of identity marketing --
Brand bombing: franchises in the age of the superbrand --
Mergers and synergy: the creation of commercial utopias --
Corporate censorship: barricading the branded village --
The discarded factory: degraded production in the age of the superbrand --
Threats and temps: from working for nothing to free agent nation --
Breeding disloyalty: what goes around, comes around --
Culture jamming: ads under attack --
Reclaim the streets --
Bad mood rising: the new anticorporate activism --
The brand boomerang: the tactics of brand-based campaigns --
The tale of three logos: the swoosh, the shell and the arches --
Local foreign policy: students and communities join the fray --
Beyond the brand: the limits of brand-based politics --
Consumerism versus citizenship: the fight for the global commons.
Other Titles: No logo
Responsibility: Naomi Klein.

Abstract:

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.  Read more...

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""No Logo" has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word Read more...

 
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