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No space, no choice, no jobs, no logo

Author: Naomi Klein
Publisher: New York : Picador : Distributed by Holtzbrinck Publishers, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist  Read more...
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Document Type: Book
All Authors / Contributors: Naomi Klein
ISBN: 0312203438 9780312203436 0312421435 9780312421434
OCLC Number: 50317886
Notes: Originally published: London : Flamingo, 2000.
Description: xxiii, 502 pages : illustrations ; 24 cm
Contents: Introduction. A web of brands --
New branded world --
The brand expands : how the logo grabbed center stage --
Alt.everything : the youth market and the marketing of cool --
The branding of learning : ads in schools and universities --
Patriarchy gets funky : the triumph of identity marketing --
Brand bombing : franchises in the age of the superbrand --
Mergers and synergy : the creation of commercial utopias --
Corporate censorship : barricading the branded village --
The discarded factory : degraded production in the age of the superbrand --
Threats and temps : from working for nothing to "free agent nation" --
Breeding disloyalty : what goes around, comes around --
Culture jamming : ads under attack --
Reclaim the streets --
Bad mood rising : the new anticorporate activism --
The brand boomerang : the tactics of brand-based campaigns --
A tale of three logos : the swoosh, the shell and the arches --
Local foreign policy : students and communities join the fray --
Beyond the brand : the limits of brand-based politics --
Conclusion. Consumerism versus citizenship : the fight for the global common --
Afterword. Two years on the streets : moving through the symbols.
Other Titles: No logo
Responsibility: Naomi Klein.
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Abstract:

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.  Read more...

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""No Logo" has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word Read more...

 
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