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NoBrow : the culture of marketing the marketing of culture

Author: John Seabrook
Publisher: New York : A.A. Knopf, 2000.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing." "He shows us how Nobrow increasingly defines the great  Read more...
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Additional Physical Format: Online version:
Seabrook, John.
NoBrow.
New York : A.A. Knopf, 2000
(OCoLC)606276890
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Seabrook
ISBN: 0375405046 9780375405044 0375704515 9780375704512
OCLC Number: 41355761
Notes: On t.p. the letter 'r' in nobrow is encircled in the second letter 'o'.
Description: 215 pages ; 22 cm
Responsibility: John Seabrook.
More information:

Abstract:

"Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing." "He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance."--Jacket.

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