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The non-designer's design book : design and typographic principles for the visual novice

Author: Robin Williams
Publisher: San Francisco, California : Peachpit Press, [2015] ©2015
Edition/Format:   Print book : English : Fourth editionView all editions and formats
Summary:
Overview: For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robin Williams
ISBN: 9780133966152 0133966151
OCLC Number: 894609118
Notes: Previous edition: 2008.
Description: 239 pages : illustrations (chiefly color) ; 26 cm
Contents: Is this book for you? --
[I.] Design principles : 1. Introduction : Joshua tree epiphany ; Four basic principles --
2. Proximity : Basic purpose ; How to get it ; What to avoid --
3. Alignment : Basic purpose ; How to get it ; What to avoid --
4. Repetition : Basic purpose ; How to get it ; What to avoid --
5. Contrast : Basic purpose ; How to get it ; What to avoid --
6. Review of the four design principles : Proximity ; Alignment ; Repetition ; Contrast ; Little quiz #1: Design principles ; Little quiz #2: Redesign this ad --
7. Design with color : The amazing color wheel ; Color relationships : Complementary; Triads; Split complement triads; Analogous colors ; Shades and tints : Make your own shades and tints; Monochromatic colors; Shades and tints in combination ; Watch the tones ; Warm colors vs cool colors ; How to begin to choose? ; CMYK vs. RGB: print vs web ; Print vs. web color models ; Little quiz #3: Color --
8. Extra tips & tricks : Creating a package or brand --
Business cards : Tips on designing business cards : Format ; Type size ; Create a consistent image on all pieces --
Letterhead and envelopes : Tips on letterhead and envelope design : Envelope size ; Create a focal point ; Alignment ; Second page ; Faxing and copying --
Flyers : Tips on designing flyers : Create a focal point ; Use subheads that contrast ; Repetition ; Alignment --
Newsletters : Tips on designing newsletters : Alignment ; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy --
Brochures : Tips on designing brochures : Contrast ; Repetition ; Alignment ; Proximity --
Postcards : Tips on designing postcards : What's your point? ; Grab their attention ; Contrast ; In general --
Advertising : Tips on designing ads : Contrast ; Type choices ; Reverse type --
Résumés : Tips on designing résumés : Contrast ; Repetition ; Alignment ; Match the design to the medium --
[II.] Designing With Type : 9. Essentials of typography : One space after punctuation ; Quotation marks ; Apostrophes : Little quiz #4: Apostrophes ; Dashes ; Special characters ; Accent marks ; Capitals ; Underlining ; Kerning ; Widows and orphans ; Miscellaneous --
10. Type (& life) : Concord ; Conflict ; Contrast --
11. Categories of type : Oldstyle ; Modern ; Slab serif ; Sans serif ; Script ; Decorative ; Be conscious : Little quiz #5: Categories of type; Little quiz #6: Thick/thin transitions ; Little quiz #7: Serifs --
12. Type contrasts : Size ; Weight ; Structure ; Form ; Direction ; Color ; Combine the contrasts ; Little quiz #8: Contrast or conflict ; Little quiz #9: Dos and don'ts ; Exercise in combining contrasts --
[III.] A few extras : Does it make sense? : Process ; An exercise ; Okay: redesign this! --
14. Answers & suggestions : Quiz answers ; Designer eye suggestions --
15. Typefaces in this book : Primary faces ; Modern ; Oldstyle ; Slab serif ; Sans serif ; Script ; Ornaments ; Decorative.
Other Titles: Design and typographic principles for the visual novice
Responsibility: Robin Williams.

Abstract:

"Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train  Read more...

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