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Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Author: Walter W Wymer; Sridhar Samu
Publisher: New York : Best Business Books, ©2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This book explores the how, why, and when of this kind of collaboration. In addition to examining the various types of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Nonprofit and business sector collaboration.
New York : Best Business Books, ©2003
(DLC) 2002010556
(OCoLC)50143708
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Walter W Wymer; Sridhar Samu
ISBN: 9781136409806 1136409807 9780203049587 0203049586
OCLC Number: 646949219
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (197 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Dimensions of business and nonprofit collaborative relationships / Walter W. Wymer, Jr., Sridhar Samu --
Marketing's role in cross-sector collaboration / James E. Austin --
Theory of alliances : partnership and partner characteristics / Easwar Iyer --
Dangerous donations? The effects of cause-related marketing on charity attitude / Debra Z. Basil, Paul M. Herr --
The effects of prior impressions of a firm's ethics on the success of a cause-related marketing campaign : do the good look better while the bad look worse? / Michal Strahilevitz --
Effect of cause-related marketing on attitudes and purchase intentions : the moderating role of cause involvement and donation size / Mahmood M. Hajjat --
A study on the effect of cause-related marketing on the attitude towards the brand : the case of Pepsi in Spain / Iñaki Garcia, Juan J. Gibaja, Alazne Mujika --
Cause-related marketing : keys to successful relationships with corporate sponsors and their customers / Linda I. Nowak, T.K. Clarke --
Revisting business and the arts / Derrick Chong --
When soloists form a choir : communication requirements of sustainability networks / Christiane E. Pfeiffer.
Other Titles: Journal of nonprofit & public sector marketing.
Responsibility: Walter W. Wymer, Jr., Sridhar Samu, editors.
More information:

Abstract:

"In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This book explores the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing, agreements and more."--Jacket.

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