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详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Julia Walker |
| ISBN: | 0471684295 9780471684299 |
| OCLC号码: | 57003797 |
| 注意: | Includes index. |
| 描述: | xiii, 177 p. ; 26 cm. |
| 内容: | Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road. |
| 丛书名: | AFP fund development series. |
| 责任: | Julia Ingraham Walker. |
| 更多信息: |
摘要:
"Nonprofit Essentials: The Capital Campaign is an accessible and easy-to-read professional guide that provides concise, in-depth advice on capital campaigns. Julia Walker shares the tips, techniques, and programs that have helped her raise more than $600 million in capital campaigns. Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition."--BOOK JACKET.
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